What Is A Business Vertical Agreement

The answers to this question can determine whether the vertical agreement falls under the UK and EU competition regime and, if so, whether the block exemption applies to vertical agreements: the parties only need to operate at different levels of the chain for the purposes of the specific agreement, i.e. the parties could normally be competitors. However, if they act at different levels than the agreement in question (e.g. B a producer who agrees to supply the goods produced by another producer), this is considered a vertical agreement. For example, a consumer electronics manufacturer could have a vertical agreement with a retailer under which the retailer would sell and promote the former`s products, possibly in exchange for lower prices.

Posted October 14th, 2021 in Uncategorized.

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